A Steady Influx of Franchisors
2016
The brand asked us to improve their lead generation strategy for franchise development, maintaining an already high lead volume while improving lead quality.
WHAT WE DID
- Lead Generation
- Media Outreach
- Search Marketing
THE APPROACH
We focused on unlocking previously untapped media sources through a multifaceted campaign that led to higher conversion and campaign optimization.
We built the program around a focused pay-per-click (PPC) lead generation, which ultimately lowered the brand’s cost per lead significantly.
Then, after thorough research and testing, we allocated the rest of our budget to target quality prospects by tapping into a new medium—Sirius/XM radio. This gave us layered coverage with a unified message and clear call to action.
The Results
Our approach exceeded every single annual goal, leading them to a historic year in franchise development.
Of The Year's Leads Were From Our Campaign
Quality Leads
Sirius/XM Conversion
Surescripts | Content Framework
Set up for copywriting success.
fred's Pharmacy | Social
Everyday value through social.