Content & Design Are a One-Two Combo

These days, boxing-based workouts aren’t just for men. Club memberships are equally popular among women. Our rebranding of the TITLE Boxing Club website was to be gender-inclusive, capturing all the exhilaration and benefits of their intense routines. It also had to appeal to prospective members, current members and potential franchisees. Driving leads wasn’t going to be enough. We needed qualified leads.  

THE APPROACH

Elevating TITLE Boxing Club through inspirational and aspirational cues was done without any need for tired stereotypes. Personal fitness journeys, supportive group moments and even smart product placement all had their place. Powerfully, the brand began taking form.

Still we needed a way to capture the spirit of a boxing club—that surge of energy you feel right after stepping in. With video as our chosen medium, the homepage became a sensory spectacle. Quick cuts showed men and women alike pounding away at heavy bags, with their perspiring faces in focused trance. The soundtrack? A pulsating electronic song not unlike what you would find at the gym.

An improved navigation bar directed users to informational sections. The most helpful addition came in the form of an interactive map. Current or prospective members could find the nearest TITLE Boxing Club location with just one click. Press was gathered into a comprehensive section showing the brand’s cultural reach and influence—a tipping point for those still on the fence.