Any site redesign should seek to improve the user experience. We wanted to make Surescripts site intuitive for both new and existing users. This required redesigning and optimizing key pages to reflect updated product architecture and naming conventions. We also had to mitigate the risk of losing organic search traction as much as possible—a common occurrence when a site is “recovering” from mass change.
Our approach to SEO consisted of four main parts:
Initial Keyword Research
Competitor Content Research:
Further Copy Optimizations:
Directly following the launch of Surescripts new site, we not only maintained previous levels of organic traffic, but surpassed them. How did we determine this? By comparing the periods directly before and after launch (month-over-month), as well as comparing the period right after launch to the same period of the previous year (year-over-year).
Increase in Organic Users Month-Over-Month
Increase in Organic Sessions Month-Over-Month
Increase in Organic Users Year-Over-Year
Increase in Organic Sessions Year-Over-Year
Just some of the gratifying awards this campaign has received.
2019 Gold Award
2015 Gold Award