Social media never sleeps. The changes just keep coming—especially the past few months. Today’s preferred channels are subject to evolving features, statistics, designs, algorithms, and advertising on a near-constant basis. Even the largest brands and organizations can find it challenging to stay on top of updates capable of business impact. We want you to know about the most significant channel-specific changes that can keep you ahead of the curve as a digital marketer.
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Instagram Adds New 'Shop' Tab in Explore
Instagram rolled out the next stage of its on-platform shopping experience with the addition of a new 'Shop' section in Explore that will showcase a range of buyable items within a single feed. The new Shop listings will highlight personalized product recommendations for each user, based on the accounts they follow and the businesses that are using Instagram's product listings. If you're looking to get your products featured within this new listing, approved businesses can tag products in their Instagram posts, which will then help them reach interested users via Instagram's recommendations algorithm (get started here).
Instagram Shop will have fresh collections and products from brands and creators, as well as special curations from our social shopping channel, @shop. For those in the US, look out for the checkout arrows >> that show which products you can buy directly on Instagram without leaving the app. And later this year, they are adding a new Shop tab in the navigation bar, so you can get to Instagram Shop in just one tap.
For purchases you make with checkout, they are rolling out Facebook Pay in the coming weeks in the US. Announced last year, Facebook Pay will provide a seamless, secure way to shop and make donations to causes you care about across our apps. It features an extra layer of security with the ability to add a unique PIN or device biometrics, such as Touch or Face ID. We also provide Purchase Protection on eligible products that you buy using checkout.
Source: SocialMediaToday and Instagram Business
Chipotle Now Lets You Order via Messenger
Chipotle introduced a series of enhancements to its mobile ordering capabilities including Pepper, its Concierge Bot on Facebook Messenger. Customers can now order on Messenger by visiting Facebook.com/chipotle or the Chipotle page on the Facebook app and selecting the "Message Us" option. Pepper will ask for the customer's location to find the closest Chipotle restaurant. Next, the customer will be guided through the ordering experience, which mirrors the in-restaurant process, allowing guests to completely customize meals with light, standard or extra ingredient quantities and sides. Customers also have the option to use natural language to simply describe their order to Pepper.
Finally, a payment option can be selected, and new customers can create an account or checkout as a guest, while existing customers can login to their Chipotle Rewards (US-only) account to access saved payment info and redeem rewards. Orders will be created for mobile pickup or delivery, which are customized via the brand's Digital Kitchens, dedicated ingredient stations operated by special teams in nearly all Chipotle locations. Digital orders feature tamper evident packaging seals to help ensure food is secure upon pick-up in-restaurant or delivery.
Source: PR Newswire
Updates for Grabs
Finally, there are several channel updates to put on your radar.
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