The UPS Store

We increased franchise lead quality and volume for the #1 postal and business service through a media campaign that unlocked new lead sources.

The Ask

The brand asked us to improve their lead generation strategy for franchise development, maintaining an already high lead volume while improving lead quality.

The Approach

We focused on unlocking previously untapped media sources through a multifaceted campaign that led to higher conversion and campaign optimization.

We built the program around a focused pay-per-click (PPC) lead generation, which ultimately lowered the brand’s cost per lead significantly.

Then, after thorough research and testing, we allocated the rest of our budget to target quality prospects by tapping into a new medium—Sirius/XM radio. This gave us layered coverage with a unified message and clear call to action.

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Services

  • Media Outreach
  • Search Marketing
  • Lead Generation

The Outcome

Our approach exceeded every single annual goal, leading them to a historic year in franchise development.

60%

Of The Year's Leads Were From Our Campaign

23,500

Quality Leads

65%

SiriusXM Conversion